I recently observed a powerful demonstration of the need for standard tools in your network marketing business.

The Experiment

During my company convention, a single word was spoken into the ear of the person on the front row of both the left and right side of the conference hall. Each of the original people passed the single word along to their neighbor, who in turned passed it along to the next person, and the next, etc.

A hundred people after the original two that started, the process stopped and the person at the end of the chain said what was passed along to them.

The Result

The last person on the left side of the conference rooms reported that they had heard Vile Linda. On the right side, it was Hope and Money.

Can you guess what the original word was (which was the same when it started on each side of the room)?

The word was banana!

That’s right. The word “Banana” changed to “Vile Linda” and “Hope and Money” after passing 100 people.

Use Standard Tools

If a group of people can’t pass along a single word correctly when they’re all sitting together in the same room together, how can we expect our distributors to transfer important information throughout their organization without losing the original message?

Experience tells us that they can’t.

That’s why it is critical to have good standardized tools that anyone in the organization can use and point people to rather than relying on themselves.

If you’re not using standard tools, you’re putting your business at a significant disadvantage.