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Sunday
May172009

What's Different This Time?

Last week, my wife Julie and I reached a significant milestone in our network marketing company. A number of people who have seen us struggle for some time have asked, “What did you do to get there?”

Here are the five things that helped us get the traction we needed.

1) We Aligned our Strategy with our Strenghts

There was a time in our network marketing career when we worked with a leader who was very particular about how things were to be done. There was One Way, and One Way only, to build a network marketing business. The problem was, the “One Way” did not work very well for us, and we didn’t enjoy it very much. Doing the activities felt laborious, and thus we avoided doing them.

The faulty assumption we were being taught was that utilizing our unique skills would ultimately hurt our business, since it wouldn’t be duplicatable. About a year ago, we made the decision that if we were to stay in network marketing, we were going to do it in a way we enjoyed, and accept whatever consequences came of that.

A few months later we started working with a different leader who encouraged people to be who they were while building their business. This was incredibly energizing for us, and for the first time since we started network marketing, we build a strategy that aligned to our strengths. Even further, Julie and I divided the work between the two of us to further maximize our individual strengths. The net result? Network marketing was no longer a burden. We love it, and it has become a natural part of our daily life.

With that said, I need to clarify two things. This does not mean we only do things that are easy. We both push ourselves, improve ourselves, and try to keep just outside of our comfort zones. The difference, though, is that the hard things make up 20% of what we do, rather than 80%.

This also doesn’t mean we invented a new system. We follow the same system our upline uses. The only difference is the way we work within that system aligns to our strengths.

2) Daily Standard Work (aka “The Slight Edge”)

The next important thing Julie and I did was break down our strategy into activities and tasks that we perform every day. These are specific items that are discrete and actionable. Hare are a few things that aren’t specific enough: market online, do some writing, follow-ups, personal development, etc. How do you know when you’ve completed those things? You don’t. That means every day you’re going to have to decide what is requred to check the box.

Instead, we write things like: Review goals, connect with 15 people on Facebook, process all new messages, create a list of people that need to have follow-up today, write a blog post, Read chapter 5 of Success in 10 Steps, etc. Notice there is no ambiguity in these. We either did them or we didn’t.

Julie has a white board she uses, and I print off a 3x5 card for each day (that I carry in my pocket). When we wake up, we know exactly what we need to do, and in what sequence.

3) Asking for Help

While the first two items helped us develop a stable cadence of daily activities, they did not get us the results we wanted. Our next step was to apply the Plan-Do-Check-Adjust process to see where we were getting hung up. (Note, until you have a stable cadence of daily activities, this step is almost impossible to do. You have to have a stable process before you can improve it.)

Once we identified the where the “log jam” was occurring, we did something that DOES NOT come easy for us — we asked for help. We called upline and sideline leaders to get coaching and to get unstuck. Of course, once the logs started moving, we would find they piled up somewhere else. So we made another call. And another.

We still don’t ask for help as much as we should. We’d like to think we’re smart enough to figure these things out on our own. The fallacy with that is success has nothing to do with how smart someone is. No one has all the skills and experience necessary to be successful in network marketing on their own. Okay, maybe 1 in 10,000. Think you are one of them? If you were, you wouldn’t be reading this post.

Swallow your pride. Get on the phone.

4) Leading Before You Think You’re A Leader

This would be an easy one to miss, but upon reflection, it has been important.

Here’s a little secret: Julie and I have spent most of our network marketing careers feeling inadequate. Do you know how hard it is to step out in front when you feel inadequate? (I’m guessing you know.)

You want to know another secret? There ARE NO SECRETS! I’ll bet you already know 90% of what you need to know to be a leader. The other 10% only comes by doing. But people are always looking for that last 10% to come in the form of a magic bullet. That’s why so many people continue to spend vast amounts of money joining affiliate programs that are supposedly the next best thing.

Leadership does not equal knowing everything. Leadership is being comfortable NOT knowing everything.

Julie and I have mentors who believe in us more than we believe in ourselves. This allows us to step forward in the dark.We believe in our team members more than many believe in themselves. We are there for them when they take those steps forward in the dark. Feeling uneasy about taking those steps does not mean you are doing something wrong. Relax, and know there is nothing you can do that is wrong.

5) Enhanced Compensation Plan

And lastly, we’re fortunate enough to be in a network marketing company that continues to enhance its compensation plan as the company grows. Every year, for the last 5 years, it has made enhancements that put more money in the pockets if its distributors. The last round of enhancements made it possible for us to qualify for this level sooner rather than later. We sincerely appreciate being in a company where the compensation plan is working for distributors, rather than against them.

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Reader Comments (10)

Hi! I enjoyed reading your posts. I felt that your research techniques must be really cool. I’m running a small website and doing internet marketing, so I’m going through a lot of posts.

Walter,

This is some excellent information for other network marketers. Even though I am no longer in the nwm field, I can appreciate all the learning that's taken place in your journey.

One thing I would add that I see as part of your success is how you and Julie work as a team. I think that's the reason many people fail in network marketing is that they are "lone rangers" when it comes to their vision and work ethic. You and Julie are largely successful because you can encourage one another with the vision when the going gets tough and the work gets hard.

That's not to say that a single person, or maybe a married person who's working in their business without their spouse's support, can't be successful They'll just have to find a way to find that same support structure within the system being used. Maybe by teaming up with someone in their organization? Or finding a mentor?

Best wishes to both of you. No one I know deserves success more than you and Julie!

All the best,

Eunice

May 18, 2009 | Unregistered CommenterEunice Coughlin

Hi Walter
I love how you lay out your plan step by step leaving nothing to chance or luck as it is. And you have everything so that it is duplicatable a very important fact.
I appreciate sharing your experience it help more people.
Thank you
Take care
Bernard

May 18, 2009 | Unregistered CommenterBernard Tritz

Hey Walter,
Another outstanding post my friend. Congratulations to you and Julie for your recent accomplishments. I am very happy for the two of you. I know you have worked hard to see this milestone come to fruition. Take care and have a wonderful week!

Friends 4 Life!

May 18, 2009 | Unregistered CommenterEddie Garcia

Hey Walter,

First of all congratulations on you and Julie's success.It sounds like you followed the Slight Edge philosophy being specific in your activities.A team of people willing to help is essential if you want to have success.

Thank you for sharing your experience .

Tyrone

May 18, 2009 | Unregistered CommenterTyrone

Congratulations Walter and Julie!
The magic is you and with a little skills training you are on your way to success.
Everyday I remind myself that I am happy, and so grateful to work for a business
that puts the distributor first and the company second. See you in Houston!
Connie Loeschen

May 19, 2009 | Unregistered CommenterConnie Loeschen

Walter & Julie,
I was so excited to read this post for two reasons. First, in the past I too have found a great deal of difficulty finding real enjoyment doing this business exclusively using someone else’s methods. I knew that the “cookie cutter” thing was not for me, yet at the same time I also knew I needed to be following someone that could systematically guide me toward success. The strategy you two have shaped apparently strikes a great balance in this core area, based on your latest accomplishments; BTW Congratulations!! Secondly, your missive is energizing to me personally, because now more than ever before I’m convinced that following yours and Julie’s collective lead will produce similar results. I can with confidence mimic your genuinely personalized approach, your persistent follow-up, and your teachable spirit. You guys are a great professional example to follow and such a blessing for Holly and me to be training under at this stage of our business development. Thanks for believing in us and demonstrating what it means to be leaders in the making.

Jim Smith

May 19, 2009 | Unregistered CommenterJim Smith

Congratulations to you both.....

I love the way you laid out your work plan step by step....being more specific is what I need to do..

Thank You for that AWESOME post,

Linda Britt

May 19, 2009 | Unregistered CommenterLinda Britt

Congratulations to finding your success! My favorite thing about your post is the way you laid out a step-by-step plan to reach your goals! I am going to subscribe to this blog because you have some great stuff that other like minded people should know about.

July 8, 2009 | Unregistered CommenterLonnie

I always love to read success stories from married couple who work as a team. That is the key to your success. I celebrate you.
Thank you for sharing your brilliance. It is no surprise you are successful.

February 10, 2010 | Unregistered CommenterAnna Tsai

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